Sustainable basics Amsterdam.
Finally, there are sustainable basics in Amsterdam! Reason for a celebration. Only what does sustainability actually mean? And when can you really call an item sustainable?
Sustainable clothing in Amsterdam is plentiful. Take a walk through the 9 streets or through the Oude Pijp. Plenty of choices and certainly affordable. Just what about those other brands that have established themselves in the well-known Kalverstraat? Are they sustainable too? 9 times out of 10 not.
Therefore, take the trouble to look at the quality marks, so you know, for example, whether it is made of organic cotton or whether your items are made under good conditions. Take the FairWear quality mark for example. They make strict demands on the conditions in the factories.
There is still a long way to go to convince everyone that sustainable basics are the solution. Only a very necessary way to bring about change.
To bring about the change, organic basics will have to become the new standard in Amsterdam. Basics in your wardrobe are, as the word implies: the basis of who you are and what you stand for.
Organic clothing could therefore lay a good foundation in your wardrobe, but also outside it. Because by choosing organic instead of non-organic, the farmer who plants the seeds can still use his land that following year, the water is not contaminated with chemicals. So that the local population does not suffer from the production of your favourite item.
So it is more than just a label in your item, it shows that you care about everyone in the production process. And actually make a conscious choice. That choice is really necessary!